3Group.
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From inside a business, knowing who you are, and what you do comes naturally. Having your market understand these things is a bit harder. It requires communication, and if that communication is done through video, it can act as a 24/7 marketing and sales asset.
We convinced 3Group’s Directors to create a communications piece that not only explained who 3Group were, but why a prospective client of each business in the group should care.
Write, plan, shoot, edit
The Brandery worked collaboratively with arguably New Zealand’s best copywriter - Richard Loseby, (the guy who wrote that Sealord ‘swim like a fish Daddy’ tear jerker), to arrive at a new group positioning of ‘We are Creators’. We then storyboarded an approach to the shoot which aligned with budgets, and set about arranging locations, talent, and logistics.
