Naming, branding and GTM for a Bay of Plenty townhouse development

3Group briefed us to develop a name and identity for their latest boutique housing development situated near Tauranga.

The name and logo draws inspiration from the Kōwhai flower, symbolising togetherness. It was great to see Kōwhai trees planted onsite as a result of the naming process.

We then produced all assets required for 3Group’s go-to-market plan.

Deliverables:

Brand Name
Brand Identity
GTM assets inluding:
Landing Page
Print brochure and flyer
Digital Advertising banners